Genies, an avatar technology company with a focus on culture, has recently announced the launch of Parties. The company has been developing its foundational technology stack since its last fundraising round. Parties are essentially gaming platforms powered by AI avatars, user-generated content (UGC), and personalized gameplay. The goal is to equip intellectual property (IP) owners and creators with a comprehensive suite of avatar technology and UGC tools. This will help them co-create and launch their own Parties.
“The ‘next internet’ is already upon us as the convergence of AI, gaming, and XR become more and more realized – mobile apps will soon start to look like ‘mini Robloxes’ powered by two key defining themes: smart avatars and UGC,” said Akash Nigam, CEO of Genies.
$150 Million Fundraise and the Vision for ‘Parties’
Genies managed to raise an impressive $150 million in 2022. The funds have been utilized to develop their technology stack, which is focused on powering dynamic avatars, enabling a variety of quality UGC, and facilitating seamless user travel from one Party to another.
“Traditional usernames and profiles will transform into smart avatar identities and fans will become co-creators of a brand’s IP through UGC. Our Party tech stack, which enables dynamic identities, UGC, and interoperability, is at the core of the Genies’ mission to power the next layer of the internet,” Nigam added.
Parties and the Future of User-Generated Content (UGC)
For IP partners, Genies’ tech stack transforms their online presence into their own Party, allowing their audience to form relationships with their Smart Avatars and co-create an infinite supply of UGC games, avatars, fashion, and more.
“Disney’s $1.5 billion deal with Epic Games is a major indicator of how UGC-driven platforms are becoming a central pillar for brands to engage with their audiences,” said Nigam.
Foundational Technologies Powering ‘Parties’
Parties are made possible by the following foundational technologies, all designed to enable interoperability, limitless customization, and personalized engagement:
- Genies’ Avatar Framework: This leverages machine learning and advanced computer graphics to support highly customizable and compatible avatars, fashion, and props.
- AutoRigging technology: This proprietary technology enables effortless avatar integration across games and Parties, creating a seamless user experience and fueling a thriving UGC ecosystem.
- Traits Framework: This allows Genies avatars to adapt to user interactions, driving unique and personalized engagement across gaming and social applications.
Genies’ Toolkits and the Role of Developers
Genies provides developers with a comprehensive toolkit, allowing them to build and publish unique smart games directly into Party apps. Each game is connected through the Genies Login, expanding the content library and increasing user engagement across Party apps. For IP partners, these Parties serve as a scalable and customizable solution, enabling them to launch their own interactive ecosystems that seamlessly blend gaming, social interaction, and co-creation from their audience and fans.
Source: VentureBeat
