Threads Rolls Out Custom Feeds to All Users
In the ever-evolving world of social media, Meta has taken a significant leap forward. Just five days after beginning tests, the company has already started rolling out custom feeds in Threads to every user. This innovative feature allows users to track topics and accounts in one feed, simplifying the task of keeping tabs on specific topics of interest.
To create a custom feed, users need to search for a topic, then click on the three dots menu next to the search bar, and finally, select the Create new feed option. Notably, users can add multiple topics to these custom feeds, and even include individual accounts, offering a high degree of flexibility in the content of the feed.
The Pressure from Bluesky
The rapid rollout of this feature appears to be a response to the increasing pressure from Bluesky, a platform that has seen a rapid rise in popularity. Bluesky also offers custom feeds, a feature that has likely contributed to its success. > “Yesterday, the platform crossed 20 million users, and Bluesky CEO Jay Graber said that the platform has added more than a million users per day for the last few days,” reports Jay Peters of The Verge.
The Comparison: Threads vs. Bluesky
Despite the impressive growth of Bluesky, Threads remains significantly larger in terms of user base. Instagram head Adam Mosseri recently highlighted this, pointing out that Threads had amassed more than 15 million signups just in November, and was attracting over a million new users every day.
The Future of Social Media
The introduction of custom feeds in Threads and the rapid growth of similar features in competing platforms like Bluesky exemplify the dynamic nature of the social media landscape. As platforms continue to innovate and roll out new features, users will have more control and flexibility over the content they consume, shaping the future of social media engagement.
In conclusion, with the rollout of custom feeds, Threads has made a significant stride in streamlining user experience and offering greater flexibility. However, the competition is fierce, and the pressure from emerging platforms like Bluesky will continue to drive innovation in this space.
Source: The Verge
