By Alex Winters, a technology journalist specializing in cybersecurity and privacy issues. In this article, we delve into LG’s new television technology as seen at CES 2025.
LG’s Zero Connect Box
LG has been on the forefront of innovation in the TV industry. The Korean technology giant introduced us to the Zero Connect Box with its M Series OLED back in 2023. This technology, which enables audio and video to be beamed directly to the TV panel, is now being introduced to the QNED Evo LED lineup.
“Often at CES, you’ll see a very impressive new technology debut at exorbitant prices before trickling down to more affordable models a couple years later.”
The box can transmit 4K video at up to 144Hz. According to reviews, it works as advertised and poses no issues for gaming. The only cable running to the TV screen is the power cable.
New Color Technology for QNED Evo Series
In addition to the Zero Connect Box, LG’s QNED Evo series is adopting a new color technology. The company is ditching quantum dots for its own Dynamic QNED Color Solution. This proprietary wide color gamut technology is said to produce pure colors that closely resemble those we see in real life.
AI Integration in LG TVs
Artificial Intelligence (AI) is not a new concept in the tech world. However, LG is integrating AI into its televisions in a more comprehensive manner. The company is adding a new AI button on its Magic Remote for this year’s TVs.
“Unfortunately, I predict we’re going to see a lot of hype about AI on TVs at CES 2025 — even more than usual — and LG is already backing up my theory.”
The AI button replaces the traditional inputs button. A short press guides users to relevant keywords and TV features, while a long press enables personalized searches based on a large language model (LLM4).
Advanced AI Features
What sets LG’s AI integration apart is its advanced capabilities. LG claims that its AI can allow for more advanced upscaling, more fine-tuned HDR, and the conversion of two-channel stereo sources to a virtualized 9.1.2-channel sound output.
The AI can also better distinguish voices from background noise, a challenge that TV makers have been grappling with. This feature could make voices clearer and improve the overall viewing experience.
Upcoming Announcements
LG has not yet shared pricing or a release timeframe for the 2025 QNED Evo lineup. However, The Verge will be in Las Vegas in a few weeks for the CES show, and we can expect some first-hand impressions of LG’s latest TVs.
In conclusion, LG’s advancements in the Zero Connect Box and AI integration could potentially revolutionize the television experience. The adoption of these technologies could make LG a leader in the industry, setting new standards for other manufacturers to follow.
Source: The Verge
