As the fate of TikTok in the U.S. hangs in the balance, a new contender, Tilted, plans to fill the void. Tilted is a gamer-focused social app that leverages blockchain technology to enable users to earn passive income. Its launch is scheduled for January 31. This development comes amidst ongoing uncertainties surrounding TikTok’s continuity in the U.S., as a potential ban looms. With users already scrambling for alternative platforms, Tilted could serve as a promising replacement, especially for those in the creator economy.
Tilted: A New Player in the Social Media Landscape
Tilted is a Web3 social platform incubated by Binance Labs, with Lingfeng Innovation Fund leading the round. It integrates ecommerce and social selling tools, enabling creators to earn passive income through various channels such as affiliate marketing, ad revenue, and direct sales. This prioritization of monetization sets Tilted apart from other social media platforms. The user-friendly interface and analytics dashboard mirror the familiarity of TikTok, making it an attractive option for creators and advertisers alike.
“Tilted’s analytics tools are a dream for advertisers,” said Sarah Austin, one of the founders. “The ability to directly tie creator campaigns to sales is a game-changer. There’s a reason why Amazon invested $300 million into its live selling and Twitch’s valuation is now at $46 billion.”
- Tilted offers Web3 ecommerce features
- Enables monetization of digital collectibles
- Users can buy, sell, and trade game skins for fun and profit
Founding Team and Partnerships
The company was founded by leaders who have built social media platforms. Among them are Apollo Green, a cofounder from WorldStar.com, and Sarah Austin, the first beta tester and content creator at Twitch. John Brackens, a former Activision network operations manager and an executive at Esports Entertainment Network, which went public on NASDAQ, is also a founder. The company has partnerships with Side Quest, Binance Labs, BNB chain, CoinMarketCap Labs, and others. They are working together to develop the world’s first Liquidity pool for web2 digital assets.
Impact on the Gaming Community
Tilted aims to save TikTok refugees from the U.S. TikTok ban, with a specific focus on the gaming community. It connects players of any level with other players to buy, sell, and trade their favorite game assets, collectibles, and skins. This makes Tilted a solution for the U.S. TikTok refugees and lowers the friction for a more engaging relationship between players and their game assets.
“Tilted is lowering the friction to a more engaging relationship between players and their game assets by leveraging RWA technologies,” said Nicole Zhang of Lingfeng Innovation Fund.
- Tilted built for gaming community
- Connects players for trade of game assets
- Lowers friction for player-asset relationship
In conclusion, Tilted’s entry into the social media landscape comes at a crucial time. Its unique selling proposition of empowering users to earn passive income could be a game-changer in the creator economy. As the drama surrounding TikTok’s fate in the U.S. continues to unfold, the rise of Tilted may signal a shift in how social media platforms operate and monetize in the future.
